ICE was founded in 1997 by John and Marcia Rowley, two entrepreneurs with a passion for travel. The original concept was an unprecedented barter program allowing the exchange of land-locked vacation weeks in vacation ownership resorts for cruise vacations. Leveraging its success with cruise, ICE expanded its offering to include key resort properties across the US, Mexico, and Europe. In addition, the company developed a unique alternative-currency platform, allowing consumers to pay for travel with a combination of cash and reward points. This platform enabled ICE to develop relationships with blue-chip corporations around the world to provide value-added travel benefits and loyalty solutions for these partners and their customers.
Today, ICE is a leading provider of travel-based loyalty, rewards, and incentive programs, and provides access to a broad set of leisure travel (cruise, resort, air, car, hotel and tour) and leisure lifestyle activities (shopping, wine, dining, entertainment, golf and spa). Through these travel and lifestyle offerings and an unparalleled value proposition for both its partners and consumers, ICE dramatically enhances consumer engagement and the overall appeal of its partner brands.
As a result of its exclusive travel benefits and offerings, ICE has well-established recurring revenue streams from its existing, tenured partner relationships and is well-positioned for continued growth and margin-related expansion within these existing blue-chip partners, as well as an array of new global partner alliances and other growth opportunities.
Corporate Awards & Affiliations
Since its inception, ICE has experienced tremendous, double-digit growth, and is positioned to leverage its proprietary technology, impressive partner portfolio, and unique product offerings to build on multiple decades of award-winning and internationally renowned accomplishments.
OUR CORE VALUES
We know our team members are the most important part of ICE. We treat each person with the highest level of respect, and expect the same to be shown toward each other and our members.
We are passionate about our work, as we bring great experiences and lasting memories to our customers.
We promise to remain consistent and honest in our everyday actions, values, methods, and evaluations both in how we interact with each other and our stakeholders.
Driven by expertise in technology and the vacation industry, we continue to pioneer innovative programs.
We support volunteerism and charitable giving for philanthropies that serve people (and animals) in need both locally and globally.
The power of our collective team members and our industry alliances make us a leader in the industry.
Connected by the same thread of accountability, we are willing to accept responsibility for our work in order to deliver high-quality products and services as well as extraordinary experiences.
MEET OUR FOUNDERS
GIVING BACK GLOBALLY
IT’S IN OUR DNA
At ICE, social responsibility has been woven into the fabric of our organization since day one. Our commitment to supporting volunteerism and charitable giving year after year assists a variety of causes both locally and globally, each focused on one of four important areas: children’s causes, pet welfare, military support, and local community.