Cruise & Vacation Packaged Programs
Partners may generate incremental revenue by offering a packaged vacation product to their members. Through ongoing innovation, ICE has created a pre-sold cruise and resort product called “Registry Vacations.” Registry Vacations offers its customers’ significant savings on a one-time use Cruise vacation with an added bonus of a free 7-night resort holiday included in the package. The buyer has 18 months from time of purchase to redeem their cruise holiday and 24 months to book their resort bonus vacation. This program offers excellent value by locking in a price early and allowing up to 1 year to pay for the package. The cost of the package essentially equals the average cost of a cruise for two. The target audience for this unique package is past cruisers and those travelers who have expressed an interest in cruising but have not made a commitment. Registry Vacations offers excellent value, a wide variety of cruise sailings and resort destinations, as well as excellent sales and redemption service.
ICE has the ability to either brand this product on behalf of a partner or make it available to its members through outbound sales calls. In 2009, ICE will sell, via outbound sales, in excess of $30 million USD Registry packages.
See Examples
