| Proprietary Technology
ICE is a market-maker and proven leader in technology innovation, cruise marketing, sales and full-service call center operations. The key to ICE's success has been its unparalleled ability to fully integrate all of these facets to achieve remarkable customer service and cost efficiencies and to realize significant revenue/margin enhancement through dynamic, real-time yield management, coupled with a robust demand aggregation model. In the process of developing its backend systems and e-commerce operations, ICE formed a technology company, OurVacationStore (OVS), whose sole focus was provide unique and powerful technology solutions for branded and non-branded vacation sales, marketing and fulfillment. OVS successfully developed a flexible platform for implementing “branded” e-Cruise programs, OVSCruise. Utilizing this leading-edge technology and our world class call center operations, ICE successfully developed long term relationships with major companies and organizations such as Galileo, RCI, USAA, American Express and others to professionally manage their customized vacation programs. The ICE e-commerce platform OVSCruise, which underpins both online and offline services, provides outstanding capabilities in terms of highly targeted marketing/sales campaigns, dynamic yield management, loyalty rewards and highly enriched travel content. OVSCruise: Software, Technology and Client services
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The ICE booking platform, marketing services and call center operations provide scalable and production-tested solution sets using the latest web-based technologies and industry best-practices in terms of customer services. These solutions are currently being used to service over 55 million consumers through ICE’s commercial, corporate, travel and leisure partnerships around the world.