ICE - Powered by Innovation
Proprietary Technology

Solutions designed to deliver innovative membership, loyalty rewards, cruise marketing, incentives, vacation/holiday packaging products and unique booking tools.

The ICE booking platform, marketing services and call center operations utilize the latest web-based technologies to service over 55 million consumers through ICE’s commercial, corporate, travel and leisure partnerships around the world.

In the process of developing its backend systems and e-commerce operations, ICE formed a technology company, OurVacationStore (OVS), whose sole focus was to provide unique and powerful technology solutions for branded and non-branded vacation sales, marketing and fulfillment. OVS successfully developed a flexible platform for implementing “branded” e-Cruise programs, OVSCruise. Utilizing this leading-edge technology and our world-class call center operations, ICE successfully developed long-term relationships with major companies and organizations such as Galileo, RCI, USAA, American Express and others to professionally manage their customized vacation programs.

The ICE e-commerce platform OVSCruise, which underpins both online and offline services, provides outstanding capabilities in terms of highly targeted marketing/sales campaigns, dynamic yield management, loyalty rewards and highly enriched travel content.

OVSCruise: Software, Technology and Client services

  • 24/7 access to exclusive web-sites
  • More than 250,000+ pages of rich online shopping content
  • Real-time, online purchasing for cruises, resorts, hotels, flights, car rentals and vacation packages
  • Competitive pricing on high demand destinations and itineraries
  • Booking, customer services and support, fulfillment, receipting and ticketing
  • Language and alternative currency support
  • Ability to offer dynamic “gift with purchase” incentives
  • Online certificate and incentive redemption
  • VIP and Vacation Rewards programs
  • Full offline call center support

ICE’s technology solutions provide packaging capabilities creating member service and customer satisfaction where competitors can not.

Through simple search parameters, members can dynamically shop for vacation packages bundled together that not only include air, car and hotel; but also provide members with the ability to package cruise, tour, resort stays, and any combination thereof including multi-week holidays into their entire vacation package. The consumer experience is seamless requiring just one single booking for the entire vacation package at just one price point. In addition, all member benefits of vacation clubs apply to packaged products, including the ability to redeem points, certificates, exchanges and vacation cash toward a bundled purchase.

Learn More about OVSCruise »