ICE - Powered by Innovation

ICE Europe provides highly automated cruise and holiday loyalty programmes to over 10 million holidaymakers in the UK and Europe, through strategic B2B alliances in the travel industry.

ICE Europe provides full-service travel solutions and fulfillment with an emphasis on holiday packages, cruises, cruise packages and cruise related holidays to Vacation Owners and active travellers residing throughout Europe with a concentration on the UK market. This core business has been dramatically expanded with newly implemented cruise and travel programmes, Holiday Rewards, Traveller Rewards and Registry Holidays (pre-packaged holiday products), which benefit UK and European commercial business alliances. ICE Europe recently increased business operations significantly with the acquisition of RCI Travel throughout Europe, extending ICE’s Global Strategic Alliance with RCI (the world’s leading vacation exchange company), and through cruise provisioning for American Express International
(the world’s largest credit card issuer).

ICE’s proprietary leisure travel-based loyalty reward programmes – including National Geographic Traveller Rewards and the recent acquisition of the 1st4Cruising assets and brand give ICE Europe a distinct advantage in the UK cruise holiday marketplace. Through these programs ICE provides holiday fulfillment to more than 500,000 active UK holidaymakers. ICE also has a concentrated focus on providing integrated travel and cruise fulfillment to leading vacation ownership resorts and vacation clubs, as well as related organizations in the industry such as RCI. The Company currently provides cruise provisioning for over 70% of active vacation owners across Europe.

In the few short years since ICE has launched in Europe, it has expanded well beyond the vacation ownership market and provides its innovative products and world class services to many new partners in industries including Finance, Insurance, Publishing, Travel Suppliers, and Media organizations.