Packaged Cruise and Resort Products
Through ongoing innovation, ICE has created a pre-sold cruise and resort product called “Registry Vacations.” Registry Vacations offers its customers’ significant savings on a one-time use Cruise vacation with an added bonus of a free 7-night resort holiday included in the package. The buyer has 18 months from time of purchase to redeem their cruise holiday and 24 months to book their resort bonus vacation. The cost of the package essentially equals the average cost of a cruise for two. The target audience for this unique package is past cruisers and those travelers who have expressed an interest in cruising but have not made a commitment. Registry Vacations offers excellent value, a wide variety of cruise sailings and resort destinations, as well as excellent sales and redemption service. Registry Vacations has two set package prices; $2495 and $3895 USD. In 2009, ICE will sell, via outbound sales, in excess of $30 million USD Cruise Registry packages.