| Our Story
It all started with a dynamic partnership with the most popular cruise line in the world, Carnival Cruise Lines. The partnership flourished through the implementation of innovative sales and marketing programs that delivered the dream of cruising to vacationers worldwide. Today, ICE enjoys powerful, long-term and committed relationships with every major cruise line across the globe. ICE’s groundbreaking vision did not stop with the cruise lines. Corporate partners and consumers that enjoyed the leisure experiences provided by ICE demanded the addition of high quality resort and worldwide tour destinations in order to fulfill their expanding vacation desires. ICE exceeded those expectations with the addition of more than 30,000 resort and hotel options along with a broad range of experiential tours that spanned the continents. In the process of developing its backend systems and e-commerce operations, ICE successfully developed a flexible platform for implementing “branded” e-Cruise programs. Utilizing this leading-edge technology and its world class call center operations, ICE has successfully developed long term relationships with major companies and organizations such as Galileo, RCI, USAA, American Express and others to professionally manage their customized vacation programs. ICE is a market-maker and proven leader in technology innovation, cruise marketing and sales and full-service call center operations. The key to ICE's success has been its unparalleled ability to fully integrate all of these facets to achieve remarkable customer service and cost efficiencies and to realize significant revenue/margin enhancement through dynamic, real-time yield management, coupled with a robust demand aggregation model. Formed from a simple truth and a passion for performance, ICE has grown into one of the most trusted and successful leisure industry partners worldwide. ICE is truly global with company headquarters in Phoenix, Arizona and office locations in key markets including San Diego, California, the United Kingdom, Australia, Malaysia, Singapore and Austria.
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Since its inception in 1997, International Cruise & Excursions, or ICE, has soared to the top of the travel and leisure industry. Being timeshare owners and avid vacationers themselves, the company’s founders, John & Marcia Rowley happened upon a simple truth. They were unable to trade their personal timeshare week towards a cruise vacation, which meant the leisure vacation marketplace as a whole and millions of travelers worldwide were missing an important option when building their vacation dreams; high quality cruise vacations. Together they embarked on their own dream and formed what is today the worldwide industry leader for integrated cruise and leisure experiences, ICE.