In 1997 ICE's founders, John & Marcia Rowley happened upon a simple truth; they were unable to trade their personal Vacation Ownership week toward a cruise vacation, which meant the leisure vacation marketplace as a whole and millions of travelers worldwide were missing an important option when building their vacation dreams -- high quality cruise vacations. Together, they embarked on their own dream and formed what is today the worldwide industry leader for integrated cruise and leisure experiences, ICE.

It all started with a dynamic partnership with the most popular cruise line in the world, Carnival Cruise Lines. The partnership flourished through the implementation of innovative sales, marketing and loyalty programs that delivered the dream of cruising to vacationers worldwide. Today, ICE enjoys powerful, long-term and committed relationships with every major cruise lines around the globe. ICE's ground breaking vision did not end with the cruise lines. Corporate partners and consumers that enjoyed the vacation experiences provided by ICE demanded the addition of high quality resorts, full service travel benefits and lifestyle activities worldwide in order to fulfill their expanding vacation desires. ICE exceeded those expectations with the addition of more than 130,000 resort and hotel options, full service travel platforms and a leisure benefits program that provides consumers everything they need to enhance their lifestyle and leisure time while at home and away.

Today ICE partners with leisure companies and leading corporations worldwide to leverage the power and appeal of vacations and leisure benefits to provide incremental new business opportunities and revenue for its business partners. Companies ranging from leading financial and insurance institutions, US Federal and State governmental departments, to cruise lines, hotel chains and resort developers have enhanced the value and integrity of their branded products with ICE's innovative travel-based solutions.

ICE's proprietary technology, web based marketing solutions and state-of-the-art international call center operations provides partners fully branded cruise and vacation fulfillment services and customized marketing solutions unmatched in the industry today.

Most unique to ICE is its ability to partner with business affiliates to provide value added solutions at little or no cost to its partners. ICE leverages its technology based marketing programs and its buying power in travel and leisure to deliver truly extraordinary benefits and rewards to its partners and members. ICE's exclusive membership programs offer loyalty rewards, redemption and alternative currency utilization that provide unparalleled value, personalized service and significant savings to consumers. ICE's newest innovation is the 'Lifestyle Collection' – a fully-branded leisure & lifestyle benefits program that provides valuable discounts, exclusive offers and an integrated Cash Back Rewards account, which can be utilized for payment of maintenance, club or membership fees or on future travel purchases. ICE's programs provide partners increased sales and revenue sharing through customized membership, loyalty and rewards programs as well as unique and powerful sales and closing incentives.

ICE's state-of-the-art, international call center operations provide scalable and production-tested solutions using the latest technologies and industry best-practices. ICE is headquartered in Scottsdale, Arizona, with eleven international offices and more than 1,200 employees worldwide. ICE has call centers located in Scottsdale, Arizona; San Diego, California; Cork, Ireland; Kettering, England; Mexico City, Mexico and the Gold Coast, Australia. ICE also has satellite offices in Spain and Portugal as well as Singapore.